Luminode
Shaped an early-stage energy platform from product strategy and brand identity to a complete digital experience.
- Type
- Branded Work
- Role
- Product Designer
- Focus
- Product Strategy
- Visual Identity
- UX / UI Design Systems
All projects
The Challenge
Luminode was dealing with a fairly complicated proposition: peer-to-peer energy trading for a more sustainable energy network. The challenge was making that idea understandable and credible while giving the product a visual identity that felt modern enough for an emerging category.
The Solution
I started by defining the product direction and understanding the different users and their motivations, then translated that into the visual identity and product experience. I designed the core trading dashboard, supporting interfaces, responsive web experience, and mobile touchpoints, while keeping the same visual language across the brand and marketing materials.
Project Information
The project covered the product from several angles, including positioning, persona analysis, product strategy, visual identity, UI design, and marketing communication. The identity was built around a dark, high-contrast visual system with warm energy-inspired accents, giving the brand a distinctive character while leaving enough room for dense data-driven interfaces.
The product experience included energy trading dashboards, market information, performance data, account views, and other core platform workflows. I also explored how the product could extend beyond the interface through the marketing site, social content, physical applications, and promotional assets.
The goal was to make the entire system feel like one product rather than a collection of disconnected brand and UI pieces.